Becky wants to buy a new cell phone. she asks her friends who are technologically savvy to recommend a good, lightweight phone that is easy to use. in this scenario, becky is obtaining information using a(n) _____.
a. nonmarketing-controlled information source
b. internal information search
c. marketing-controlled information source
d. external information search
d. external information search
Becky asked others for their opinions, they aren't marketing controlled necessarily but are certainly marketing influenced. If they are savvy then they read a fair amount on the subject from magazines, websites, etc. which would be classified as marketing-controlled.
